Travel And Leisure
© 2022 Guardian News & Media Limited or its affiliated companies. Research Features providing insights into the marketing industries. As Marketer of the Year, Camelot CMO Keith Moor believes being an effective advertising chief comes right down to building credibility by delivering on promises and having a curious mind.
In 1867, the paddle steamer Quaker City launched into the first American-origin cruise tour. Mark Twain, who later wrote of his journey in The Innocent’s Abroad , was one of a number of wealthy passengers on this round-trip journey from America to the Holy Land, Egypt, the Crimea, and Greece. At …