We are a unique cooperative of Ace Hardware stores in the Washington, DC, Alexandria, VA and Baltimore, MD metro areas. My work continues more or less the same, though my employer has allowed me to shift my hours so that my work day now finishes at 6 pm instead of 7. While I did like having time in the morning to accomplish certain things like paying bills, drinking coffee and eating breakfast, and catching up with my online reading, I much prefer being done earlier and having that time free in the evening.
This is another example of how IKEA has enhanced its global sustainability leadership presence – quietly moving from an underdog positioning of cheap, consumerist and low-quality to positive and purposeful impact aligned with the leading global framework for sustainable development.
The solution, which is the newest creation developed in Lowe’s Innovation Labs, leverages Google’s augmented reality technology Tango, allowing shoppers with Tango-enabled smartphones to search for products, add them to a shopping list and locate the product within the store.
Alongside this, while we could always demand more, IKEA is demonstrably leveraging its scale and reach to change consumer practice and awareness around sustainability though its core offerings and commitment to transparency as well as driving its suppliers and suppliers’ suppliers to comply with sustainable standards.
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